王韋堯教授和黃詩珮研究生發表論文「 Right fronto-temporal EEG can differentiate the affective responses to award-winning advertisements.」於International Journal of Neural Systems期刊。
International Journal of Neural Systems 為SCEI 期刊(領域:電腦科學,人工智慧), 分數 IF: 6.333, 全世界在電腦科學領域期刊排行是指標性前 5%的頂尖期刊, Computer Science, Artificial Intelligence 7/133 排名前 5%。
2017年12月21日 星期四
2017年12月14日 星期四
臺科大設計系王韋堯教授論文發表於「Social Cognitive and Affective Neuroscience」期刊
王韋堯教授和郭憲竹研究生發表論文「Humor drawings evoked temporal and spectral EEG Processes.」於Social Cognitive and Affective Neuroscience期刊。
Social Cognitive and Affective Neuroscience 為人文社會科學SSCI期刊, 分數IF: 6.2365, 全世界在神經科學領域或心理學領域期刊排行是指標性前15%的頂尖期刊, Neuroscience 37/256 排名前 14%; Psychology 9/76 排名前 11%。
Social Cognitive and Affective Neuroscience 為人文社會科學SSCI期刊, 分數IF: 6.2365, 全世界在神經科學領域或心理學領域期刊排行是指標性前15%的頂尖期刊, Neuroscience 37/256 排名前 14%; Psychology 9/76 排名前 11%。
2017年12月7日 星期四
王韋堯教授指導臺科大設計系大學生獲「德國紅點傳達設計包裝設計獎」
作品名稱 ｜ Corona Beer
比賽名稱 ｜ 2017德國紅點傳達設計獎 / 2017 reddot communication awards
主辦單位 ｜ Red Dot Award
Corona是墨西哥啤酒品牌，包裝設計透過六種不同墨西哥原住民形象(如: 戰士、獵人等)在瓶子的標籤呈現，色彩鮮豔的瓶子使用了瑪雅人棲息地相關的叢林圖案呈現。
Corona is a Mexican beer brand. The packaging design of the six-pack refers to this origin on the labels of the bottles by displaying Mexican aborigines. Six different characters are portrayed: noble, priest, woman, warrior, hunter and slave. The brightly coloured bottle box displays a jungle motif which is associated with the habitat of the Maya. The overall design encourages the user to take action. In a figurative sense, six different characters can be played and hidden in the jungle.
2017年12月6日 星期三
臺科大王韋堯教授論文發表於「Scientific Reports」期刊
王韋堯教授和張宇晴研究生發表論文「EEG spectral dynamics of video commercials: Impact of the narrative on the branding product preference.」於Scientific Reports期刊。
Scientific Reports期刊為SCIE 期刊(跨領域科學), 分數 IF: 4. 259, 全世界在跨領域科學領域排行是指標性前 15%的頂尖期刊 (Multidisciplinary Science10/64 排名前 15%)。
Scientific Reports期刊為SCIE 期刊(跨領域科學), 分數 IF: 4. 259, 全世界在跨領域科學領域排行是指標性前 15%的頂尖期刊 (Multidisciplinary Science10/64 排名前 15%)。
2017年12月5日 星期二
王韋堯教授指導臺科大設計系研究生獲「芬蘭拉赫第國際海報獎」、「美國Adobe卓越設計大獎海報設計獎」、「德國紅點傳達設計包裝設計獎」
作品名稱 ｜ An Elapsed Childhood: The Chocolate Kids
比賽名稱 ｜ 2017芬蘭拉赫第國際海報三年展 / 2017 Adobe 卓越設計大獎海報設計獎
主辦單位 ｜ Lahti Art Museum, Finland / Adobe Systems Incorporated
至今仍有許多非洲、印度的兒童，因為貧窮或被迫成為血汗童工生產白巧克力。許多童年應該擁有的快樂經驗與生活是這些兒童從未獲得的。本張海報設計以融化中的樂高玩偶造型巧克力，彰顯這個需要被正視與關心的兒童議題。
Even till now children from many parts of India and Africa are forced into child labor in order to produce white chocolate. They do not have the privilege to experience a happy childhood that most of us take for granted. This poster shows a melting chocolate Lego which highlights the concerns about child labor and the consequences that come with it.
作品名稱 ｜ Natto in Wonderland
得獎作者 ｜ 張巧玗
得獎年份 ｜ 106年
指導教授 ｜ 王韋堯、林廷宜
比賽名稱 ｜ 2017德國紅點傳達設計獎 / 2017 reddot communication awards
主辦單位 ｜ Red Dot Award
獎項名稱 ｜ 優勝
納豆，一份帶有黏稠絲狀、氣味濃烈、營養價值極高的傳統保健食品；「納豆意指納貢至皇室的豆子」，是黃豆的高級料理，也是傳統日式生活中的驕傲。包裝設計以插畫新風貌構築納豆王國，六位貴族角色打造新情境。納豆被譽為納豆王國的鎮國聖品，維護人民健康與國家安樂。納豆國王常於陽台前瞭望國土，深入了解民情。這天，納豆國王與皇后在花園中籌備著一年一度的納豆祭(派對)，邀請人民與賓客慶賀納豆王國的生日。在祭典(派對)上，納豆小丑跳著祈求豐收的舞蹈，騎士與公主跳舞表達祝福之意，普天同慶，迎接來年順利到來。每份包裝蘊藏著小故事，打開包裝時，在各個角色帶領下，食用者悠遊於納豆王國中；透過細膩線條比擬納豆牽絲感，傳遞絲絲入口，健康久久；享受每一份淬鍊熟成的「納豆」。納豆與納豆絲包裹著在地文化與長壽秘方，透過童話故事情境連結具有東方特色的產品，引領西方消費者能夠更親近與認識納豆，讓納豆品牌從亞洲推廣至歐美國際市場。
Natto, a highly nutritious and traditional Japanese food made from soybeans fermented, has a strong distinctive smell and stirring natto produces lots of sticky silk strings. It is not only the most valuable soybeans cuisine offered to the royal family, but also the pride of traditional Japanese life- style. To think outside the box, unique illustrations in fresh appearance are used to construct the new packaging design of the Natto kingdom. The packaging also comes along with six noble characters in four scenarios of lovely tales. Being a national treasure, Natto food is such a high quality and precious food which help maintain people's health, peace, and happiness. When you open it, each Natto package reveals a little story hid within. As you enjoy its delicacy, Natto communicates the great feeling of “one suck of Natto keeps healthy forever”. Natto and its sticky silk string deeply enfold the local culture and secret of longevity. Using fairy tale to connect with the unique Asian food, westerners are brought closer to Natto and get to know more about it. Natto certainly is going to extend its new brand and positive value from Asia to European and American market.
2017年12月3日 星期日
王韋堯教授指導臺科大設計系大學生獲「美國Adobe卓越設計大獎包裝設計獎」
作品名稱 ｜ Good Omen Soap
好玉皂，以台南特色八角窗，作為肥皂外型的設計發想，用精雕油土雕出皂模， 灌出矽膠模型，開始製作好玉皂。包裝的發想上，結合2D轉換3D的概念，擷取八角窗的圖形，多層次簍空下挖， 用90度仰角拍攝的方式，將八角簍空圖形拍下，結合在包裝上面，讓購買者產生 錯覺，以為包裝是真實下挖，但只是一張照片合成。內包裝同樣結合外包裝的概念，將八角窗的元素結合用在小包裝，一樣做出錯視感。
Although the Good Omen Soap is inspired by Tainan's traditional culture, the overall visual graphic is presented in clean white, with the idea of "less is more", an alteration from the tradition rustic feel, giving the Good Omen Soap brand a high quality imagery.
作品名稱 ｜ Owl Natural Seeds
得獎作者 ｜ 陳巧育
得獎年份 ｜ 106年
指導教授 ｜ 王韋堯
比賽名稱 ｜ 2017 Adobe 卓越設計大獎海報設計獎 / 2017 Adobe Design Achievement Awards
主辦單位 ｜ Adobe Systems Incorporated
獎項名稱 ｜ Semifinalist
西瓜子、南瓜子、葵瓜子為包裝內容物，以貓頭鷹的形象融入包裝設計。植物的種子為鳥類的天然的食物來源之一，鳥類的喙能咬碎硬殼的種子，如同人們用牙齒嗑瓜子一樣，透過這個創意的聯想轉化到產品包裝設計的主題。梟，即人們口中常說的貓頭鷹。以貓頭鷹的形象融入包裝設計，因為頭部寬大、雙目均向前是貓頭鷹最大的特色，將此特色成呈現在眼睛造型與包裝結構。平面的圖像和立體造型產生關係。鳥類身上美麗的羽毛轉化成包裝的圖樣，圖樣的色彩、造型與產品的本質呼應。系列的外包裝盒的以樹木為概念如同貓頭鷹的巢穴，更凸顯產品的與天然的特色。包裝設計以鳥與自然環境的意象傳達產品健康自然的訴求，在不同的種類和容量以系列以不同鮮明的貓頭鷹來區分，包裝系列如同一個家族，十分活潑可愛，吸引他人目光。在包裝結構上，只透過一張厚紙將整罐產品包覆，產品量產時只需要印製在紙張上，無須再加工在罐子身上。透過圖型設計在包裝結構上產生有趣的立體關係。
In this project, I tried to relate the imagery of the birds to seeds, which is also one of the natural food sources of birds.While birds crack seeds with their bills, human do such thing with teeth. For me, this has been an interesting similarity between two species. Therefore, it would make sense in a humorous way try converting the imagery of an owl to the package of seed products we eat. The struture of packaging imitates the iconic image of an owl, whose head is relatively large in proportion. It is also noticed that one of the most vivid features of the bird is a pair of facing forward eyes, which is represented in my design as well. Two dimensional image and three dimensional structure are therefore connected.The beauty of its feather also inspires the patterns, which also relates to what such product really is, in terms of color and appearance. Last but not least, by choosing wood as background of the package box, I aim to amplify the naturalness of this product. these products come in different sizes, which is also by represented by different kinds of owls, each with distinguishable iconic look, yet coherent features, like a family, which is expected to be eye catching.Such design is also an advantage when it comes to production, no other process are needed except printing on card boards.
得獎作者 ｜ 陳巧育
得獎年份 ｜ 106年
指導教授 ｜ 王韋堯
比賽名稱 ｜ 2017 Adobe 卓越設計大獎海報設計獎 / 2017 Adobe Design Achievement Awards
主辦單位 ｜ Adobe Systems Incorporated
獎項名稱 ｜ Semifinalist
西瓜子、南瓜子、葵瓜子為包裝內容物，以貓頭鷹的形象融入包裝設計。植物的種子為鳥類的天然的食物來源之一，鳥類的喙能咬碎硬殼的種子，如同人們用牙齒嗑瓜子一樣，透過這個創意的聯想轉化到產品包裝設計的主題。梟，即人們口中常說的貓頭鷹。以貓頭鷹的形象融入包裝設計，因為頭部寬大、雙目均向前是貓頭鷹最大的特色，將此特色成呈現在眼睛造型與包裝結構。平面的圖像和立體造型產生關係。鳥類身上美麗的羽毛轉化成包裝的圖樣，圖樣的色彩、造型與產品的本質呼應。系列的外包裝盒的以樹木為概念如同貓頭鷹的巢穴，更凸顯產品的與天然的特色。包裝設計以鳥與自然環境的意象傳達產品健康自然的訴求，在不同的種類和容量以系列以不同鮮明的貓頭鷹來區分，包裝系列如同一個家族，十分活潑可愛，吸引他人目光。在包裝結構上，只透過一張厚紙將整罐產品包覆，產品量產時只需要印製在紙張上，無須再加工在罐子身上。透過圖型設計在包裝結構上產生有趣的立體關係。
In this project, I tried to relate the imagery of the birds to seeds, which is also one of the natural food sources of birds.While birds crack seeds with their bills, human do such thing with teeth. For me, this has been an interesting similarity between two species. Therefore, it would make sense in a humorous way try converting the imagery of an owl to the package of seed products we eat. The struture of packaging imitates the iconic image of an owl, whose head is relatively large in proportion. It is also noticed that one of the most vivid features of the bird is a pair of facing forward eyes, which is represented in my design as well. Two dimensional image and three dimensional structure are therefore connected.The beauty of its feather also inspires the patterns, which also relates to what such product really is, in terms of color and appearance. Last but not least, by choosing wood as background of the package box, I aim to amplify the naturalness of this product. these products come in different sizes, which is also by represented by different kinds of owls, each with distinguishable iconic look, yet coherent features, like a family, which is expected to be eye catching.Such design is also an advantage when it comes to production, no other process are needed except printing on card boards.
作品名稱 ｜ Little Bear By The Window
鳳梨酥是遠近馳名的台灣特產，本包裝設計案「窗口邊的鳳梨酥」採用六個小包裝集合成一禮盒形式，瞄準兒童市場。提袋設計模擬在學校圍牆內吃鳳梨酥以及往窗外看的小熊，吸引消費者對袋內的鳳梨酥產品產生好奇。
禮盒設計以小學生在上課的情境為設計概念，將外包裝轉換為在校園騎腳踏車、教室形象，包含黑板、課桌椅、留言板、課本；可愛黃色小熊隱喻小學生在上課偷吃零食的情境，聯想快樂的學校生活。
Pineapple cake is a kind of famous and popular dessert in Taiwan.The packaging design project pursues children market. The design concept performs circumstances for boxes such as elementary school students sitting in the classroom, riding a bike in school. The design elements include a textbook, a desk, a bulletin board, and a blackboard. It constructs an imagination of a desirable school life by applying three lovely yellow bears having snacks secretly as a metaphor of the packaging design. In addition, designing a little bear having pineapple cake while staring out of window can make consumers curious about the product inside a bag.
作品名稱 ｜ TEASTORIA
台灣清領時期出口烏龍茶都必須經過番莊茶館再精緻，因此蓋子選擇了番莊茶館騎樓下的景色，蓋子背面添加了由茶館向外看的街景，讓整個盒子更像是一棟立體的房子。藉由台灣茶文化裡採茶姑娘的意象和傳統烏龍製茶過程中採摘、布團揉、揀剔、烘焙等步驟做結合，加上外盒以及內支架所做的圖像設計，形成空間感，構成一整個系列連續的製茶過程場景。由於人力成本手製茶在台灣已經日漸稀少，希望藉由此圖像來勾起大家對人工製茶的重視。
To convey Taiwanese unique Tea Cultivation’s imagination of tea girl, choosing the main parts from traditional tea cultivation: Harvesting, Rolling, Picking and Roasting on packaging. Combining a series of continuous images about the tea girl on inner-cans with the illustration design on the cover and the lining structure, this three objects come into 3D perception to constitute a whole complete scene of the tea production process. The quality of tea cultivation by people is higher than machine,but mass production is cost lower, so the traditional tea cultivation has fallen into decay in Taiwan.With this pictures on packaging,consumers can tell the story of tea to their friends or children when drinking tea and inheriting the story.
作品名稱 ｜ Candy Window
台灣古早味糖果是在地人小時候共同的回憶，早期多販賣於柑仔店，但隨著時代跟進這樣的景象已不多存，此包裝便試著喚起我們的童年時光。外盒建構出了小孩由室內透過窗戶望向戶外的景象，並模擬了台灣傳統房舍的鐵窗花，庭院則是一群小孩在玩耍的景象，有人在套圈圈、吊單槓，也有人在玩飛鏢、在積水邊玩耍，還有跟小狗嬉戲。盒子內部則是透過每一個小盒子建構出小孩們歡樂的遊戲空間，在享用糖果的同時也能一窺古早味的台灣意象。
It is a Taiwanese traditional candy product. The surface design of packaging tries to recall a childhood memory of local Taiwanese. It builds a child’s vision from indoor to outdoor. The outer collection box imitates traditional window iron fence, mixed a image of children playing in the yard. Children enjoy playing with circle throwing, horizontal bar hanging, spinning tops, dabbling in the puddle and have fun with a dog. They are graphics for inner small packages developed to each side of box to perform a sense of space.
作品名稱 ｜ NEWS TELOX, THE NEW TELOX
得獎作者 ｜ 林怡蓁
得獎年份 ｜ 106年
指導教授 ｜ 王韋堯
比賽名稱 ｜ 2017 Adobe 卓越設計大獎海報設計獎 / 2017 Adobe Design Achievement Awards
主辦單位 ｜ Adobe Systems Incorporated
獎項名稱 ｜ Semifinalist
鐵樂士噴漆為台灣的在地品牌。希望可以透過包裝在地化使鐵樂士轉型為臺灣人愛用且信賴的噴漆品牌。 人們從噴漆街頭藝術獲取社會情感的訊息，就如同每天從信箱收到報紙上的資訊。噴漆街頭藝術將這個時期社會所關心的議題、當下熱門的去烙印在城市裡。外盒使用了常見的臺灣信箱去包裝，而每罐噴漆上則是以報紙去呈現鐵樂士的資訊，使噴漆的包裝變得更具獨特性與意義！
Telox is a Taiwanese spray paint brand. Through localization of packaging, Telox wish to become a reliable spray paint brand. In Taiwan, getting society information from Graffiti Art is like receiving the news from mailbox everyday. The art work of graffiti left the issue that people concern nowadays and the current popular things in the city. The outer box uses the common mailbox in Taiwan. Each spray cans use the newspaper to show the information of Telox, makes the paint packaging becomes more unique and meaningful!
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