王韋堯教授，設計指導臺灣科大商設研究所學生 谷佩慈(Pei-Tzu Ku) "Indian spices 印度香料"包裝設計作品榮獲2022紅點品牌與傳達設計獎

"Indian spices 印度香料"包裝設計

古代印度人因勞動需求常把物品頂於頭上，以此概念為發想，外包裝呈現印度婦女頭頂物品，內包裝則為一袋袋不同種類的香料，透過排列，可構成一幅熱鬧的市集景象。

Indian spices packaging design

The design concept comes from the fact that ancient Indians often put items on their heads during labor. The outer packaging presents Indian women with items on their heads, while the inner packaging bags of various spices. The outer and inner layer staggers, forming a lively bazaar.

王韋堯教授，設計指導臺灣科大商設研究所學生 陳宇薇(Yu-Wei Chen) "Herbal Bath Soap 藥草沐浴皂"包裝設計作品榮獲2022紅點品牌與傳達設計獎

 

"Herbal Bath Soap 藥草沐浴皂"包裝設計

在臺灣人們常以藥草植物做為避邪的物件，有淨身、去除污穢的含義，而門神是民間的守衛之神，用以保平安、驅邪，此設計概念將藥草與門神驅邪的共同特性做連結，在2D視覺上特寫門神的臉部同時根據3D包裝結構的特色將頭飾紋樣做對角延伸，並運高彩度帶入新潮的視覺效果。

Herbal medicines are often used as an object to expel the evil in Taiwanese tradition. They also symbolize cleansing and removing the filth. The door gods are the guardians of the folklore. They are worshiped to keep people safe and repel the evil. This design combines the connotation of expelling the evil of both herbal medicine and door gods. It showcases graphics of closeup of the door gods’ facial expression and use the 3-dimensional packaging structure to extend headdress diagonally. The design also uses high-saturation colors enhance novel visual effects.