作品名稱 ｜ Corona Beer
比賽名稱 ｜ 2017德國紅點傳達設計獎 / 2017 reddot communication awards
主辦單位 ｜ Red Dot Award
Corona is a Mexican beer brand. The packaging design of the six-pack refers to this origin on the labels of the bottles by displaying Mexican aborigines. Six different characters are portrayed: noble, priest, woman, warrior, hunter and slave. The brightly coloured bottle box displays a jungle motif which is associated with the habitat of the Maya. The overall design encourages the user to take action. In a figurative sense, six different characters can be played and hidden in the jungle.